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Creating Connection

Creating Connection is a national research and messaging initiative that works with organizations and communities to make creative expression, arts, and culture a recognized, valued, and expected part of everyday life.

In an art gallery, a person crouches behind a child who is using a white color pencil to write on a black piece of paper.
Photo Credit: Photo by Noriko Slusser

About Creating Connection

We share tools, messages, and community engagement strategies that are grounded in research and center community values.

People value arts and culture more when it helps them connect with those they care about. How do we know? We asked them! Find out what else the research says about community values.

Applying the Creating Connection framework is easy. Access tools to get you started telling stories that help people grow, give our communities a voice, and contribute to people’s happiness and well-being.

Arts and culture organizations across the United States have started using the Creating Connection research and recommendations in their communications, community outreach, and programming. Check out the examples below for tangible ideas to get started and get inspired.

Creating Connection is an initiative created by Arts Midwest + Metropolitan Group. Creating Connection in Massachusetts is supported by the Barr Foundation. 

Join the Movement

When we share creative experiences and express our creativity, we build powerful connections with the people we’re closest to, with our community and the world around us, and with ourselves.

Visit the Creating Connection Website

Inside of a beautifully adorned theater, a full audience stands and applauds.
Photo Credit: Randall Garnick Photography