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5 Tips for Connecting Your Arts Programming to Wellness 

by Alana Horton and Joshua Feist

A man in a turban reads a letter and holds his hand to his heart
Photo Credit: Alana Horton
Gurwinder Singh Kapur reads a love letter to an audience gathered at the YES! House

Explore tips and examples for how to design arts programming that supports personal and community wellness.


Did you know that the arts can help reduce isolation and loneliness? Arts programming can be a powerful tool for community wellness, strengthening social connections, fostering belonging, and supporting collective resilience.

Arts Midwest’s GIG Fund: Arts and Wellness is a new grant opportunity that offers up to $15,000 for organizations of any budget size to offer artist-driven community wellness programming. Funds may support performances, workshops, creative aging programs, artist residencies in healthcare settings, efforts initiatives that engage veterans, and more.

But what does connecting arts programming to wellness actually look like in practice?

Here are five tips—and inspiring examples from organizations across the Midwest—to help you dream up your own arts and wellness program.

Tip 1:  Identify your target audience  

Arts and wellness programming can benefit everyone, but targeting your work toward a specific group can help deepen its impact. Consider focusing on:

  1. 1

    Older Adults

    Older adults are deep wells of wisdom and lived experience, but they can also face increased isolation, health struggles, or memory loss. Arts programs can support their wellbeing by fostering connection, encouraging creative expression, and honoring their stories.

    • In Indianapolis, Castleton United Methodist Church partnered with a professional storyteller to host six creative sessions for seniors. Participants shared personal memories, wove them into stories, and performed for the community.

    • In Minneapolis, Minnesota Giving Voice supports a network of choirs for people with Alzheimer’s and their caregivers. Their free open-source toolkits help other communities start dementia-inclusive singing groups that celebrate memory and connection.
  2. 2

    Rural Audiences

    Rural communities can face limited access to resources that support health, connection, and creativity. Arts and wellness programming can help fill these gaps, strengthening both individual and community wellbeing.

    • In small town Granite Falls, Minnesota, JJ Kapur, a theater performer turned psychology PhD student, invited participants to explore vulnerability through writing love letters and sharing them on stage. “I’m interested in how groups can heal together,” he said. “How is the theater therapeutic and how is therapy kind of a form of theater?”
  3. 3

    Veterans

    Veterans may experience unique challenges to their mental health, sense of connection, and creative expression. Arts and wellness programming can offer space for reflection, storytelling, and healing, supporting the wellbeing of those who have served.

    • In North Dakota, Arts for Vets offers a welcoming space for veterans to create art in a community setting, finding healing at their own pace.

  4. 4

    Patients

    Patients navigating illness or recovery often face stress, isolation, or uncertainty. Arts and wellness programming can provide moments of comfort, creativity, and connection, which in turn support healing.

    • At Oyate Health Center in South Dakota, a new building became home to a permanent art collection that seeks to support physical,  mental, and spiritual health, with images that resonate with the clinic’s largely Native American patients and staff.

  5. 5

    Caregivers

    Caregivers often focus so deeply on supporting others that their own wellbeing can be overlooked. Arts and wellness programming can create space for rest, reflection, and creative expression, helping caregivers reconnect with themselves and their communities.

    • Through the VA Caregiver Support Program, caregivers can participate in virtual art journaling workshops designed to reduce stress, combat isolation, and promote self-expression. These low-pressure sessions blend offer caregivers a chance to reconnect with themselves and support their own wellbeing.

A crowd of people wearing white shirts and purple scarves clap, raise their hands, and hold books.
Photo Credit: Courtesy Giving Voice
Giving Voice’s toolkit on how to start a choir like this has been downloaded over 200 times. Giving Voice choirs support anywhere from 25 to 100 singers each.

Tip 2:  Think creatively about partners and settings 

Now that you’ve decided on a target audience or two, it’s time to start brainstorming about how you will turn your ideas into reality. Odds are that you have some great partners already in close proximity! Consider having a conversation with leaders from the following types of organizations to pool your resources and bring the community together. 

  1. 1

    Libraries

    Studies show that reading for pleasure reduces stress, heightens empathy, improves students’ test scores, slows the onset of dementia, and makes us more active and aware citizens.  Libraries make excellent partners for creative literary programs that invite reflection, learning, and connection.

    Consider collaborating on programs like:

    • A zine-making series led by local artists that invites participants to explore what health and wellness mean to them.

    • A guided writing circle led by an author, where participants use personal storytelling to explore themes like healing,  gratitude, or growth

    Want more inspiration? Check out how one NEA Big Read grantee co-created a joyful community mural rooted in Ross Gay’s Catalog of Unabashed Gratitude.

     

  2. 2

    Community Centers

    Community centers are vital gathering spaces that offer familiarity, and built-in trust, making them ideal partners for arts and wellness programs that feel accessible and welcoming.

    Consider partnering on programs like:

    • A pop-up portrait studio led by a visual artist, where community members are photographed and interviewed about what wellness means to them, culminating in a public exhibition

    • A community quilt or textile project led by a fiber artist, where participants stitch together pieces that reflect personal stories around wellness, culminating in a shared artwork for the space.

    Want more inspiration? Flutes at Dawn from Milwaukee, says working with a community-based space afforded them more freedom and flexibility in terms of setting up the space and meeting the audience where they are at.

    “Because our performance is as rooted in education as it is in entertainment, it felt good to empower young people and engage with their families during rehearsals and the performances. I think this brought out more people who wouldn’t otherwise come to a theater/performing arts center.”

  3. 3

    Third Spaces

    Third spaces—places that aren’t home or work—offer unexpected opportunities for arts and wellness engagement. From yoga studios and coffee shops to parks and laundromats, offering programs in informal gathering spaces can lower barriers, reach new audiences, and create a sense of comfort and belonging.

    Consider partnering on programs like:

    • Storytelling circles led by a spoken word artist in barbershops, creating discussion around mental health, masculinity, and healing.

    • Pop-up sound baths led by a local musician in local parks, designed to bring calming, immersive experiences and give others the skills to lead their own sound meditations.

    Want more inspiration? Perceptions Yoga, Mindfulness and Art in Vernon, Indiana turns their art gallery into a yoga studio depending on the event schedule.  

Two students paint art on a wall outdoors
Photo Credit: Jennifer Bowman
Students taking part in the Pennyroyal Arts Council Art Camp add to a mural inspired by “A Catalog of Unabashed Gratitude”.

Tip 3: Bring in the Arts and Wellness experts 

Not every arts organization has wellness expertise on staff, and that’s okay! Partnering with subject matter experts (SMEs) can add depth, care, and credibility to your programs.

SMEs can help ensure your work is trauma-informed, accessible, and supportive of participants’ emotional and mental health needs. Be sure to partner with individuals who are appropriately credentialed for the type of support they’re offering.

Here are a few types of licensed professionals to consider:

  1. 1

    Art Therapists

    Credentialed art therapists (ATR, ATR-BC) are trained to help people express themselves creatively while improving emotional and psychological wellbeing. Find certified practitioners through the Art Therapy Credentials Board.

  2. 2

    Dance/Movement Therapists

    Registered with the American Dance Therapy Association (ADTA), these professionals use movement as a form of healing and self-expression, especially helpful for trauma processing, stress relief, and embodiment. Find certified practitioners through their search tool.

  3. 3

    Music Therapists

    Certified by the Certification Board for Music Therapists (CBMT), they use structured musical activities to support emotional regulation, cognitive functioning, and interpersonal connection. Find a therapist in their online directory.

  4. 4

    Drama Therapists

    Registered Drama Therapists (RDT) use role-play, improvisation, and storytelling to support self-awareness, healing, and behavior change. They are credentialed by the North American Drama Therapy Association (NADTA). Find a therapist using their search tool.

  5. 5

    Licensed Mental Health Counselors, Social Workers, or Psychologists

    These professionals can serve as collaborators or advisors on program design—ensuring content is trauma-informed, age-appropriate, and responsive to participants’ emotional needs. Look for those with state licensure (e.g., LPC, LCSW, LMFT, or PhD/PsyD).

  6. 6

    Certified Peer Specialists

    Often credentialed through state-run training programs, peer specialists bring lived experience with mental health or substance use challenges. While not clinical providers, they offer valuable insight and support grounded in shared experience.

Two people talk to each other inside an art gallery
Photo Credit: Kimberly Forness Wilson Instagram
Woodworker and veteran Terry Lavallie (left) runs Diamond Willow Gallery in the Arts for Vets building.

Tip 4:  Keep accessibility in mind 

True wellness programming makes everyone feel welcome, included, and safe to participate. That’s why accessibility should be a core part of your planning. When you center access, you’re also supporting community care, reducing barriers to participation, and affirming that wellbeing belongs to everyone.

Here are a few ways to expand access in your arts and wellness programming:

  • Meet people where they are

    Bring your programming into community—libraries, senior centers, parks, or third spaces—to reduce transportation and comfort barriers.

  • Offer virtual or hybrid options

    Online programming can support people who are immunocompromised, homebound, or caregivers. Your GIG Fund grant can be used toward equipment and licensing to make virtual access possible.

  • Design for a range of access needs

    Use plain language in materials. Allow people to participate sitting, standing, or lying down. Offer sensory-friendly environments, visual instructions, or quiet zones. Include aids like ASL, captions, and translation to meet the needs of your specific community.

Want to learn more about designing accessible programming? Visit the Arts Midwest Accessibility Center for tools, guides, and checklists made to help.

Four older women around a steel drum.
Photo Credit: Thomas Sigel
Seniors trying out a steel drum at an event put on by ORMACO in Homerville, Ohio.

Tip 5: Check out other Arts and Wellness resources 

You don’t have to start from scratch. Use research, case studies, and toolkits to inspire your work and build awareness of the arts’ impact on health and wellbeing.

Here are a few great places to start:

People perform on stage wearing costumes.
Photo Credit: Debra Kern Workman
Kenzi Hartman plays Anna in Frozen Jr. in a 2024 production at LifeScape Center for the Arts, a partner with Black Hills Playhouse’s Expanding Stage Program.

Final Tip: Apply for GIG Fund: Arts and Wellness!

Have a vision for a program in your community? Apply for the GIG Fund: Arts and Wellness to receive up to $15,000 to bring your idea to life

This opportunity is open to organizations of all budget sizes with projects that center both creative expression and community wellbeing.

Read the GIG Fund: Arts and Wellness Application Guidelines

Intent to Apply due: September 15, 2025

Final applications due: September 29, 2025

Learn More

Female dancer looking to the left and pointing with a feather against a black background.
Photo Credit: Shawn Harper Photography

  • A woman with long, wavy brown hair stands outdoors in front of lush green foliage. She wears a patterned button-up blouse and looks directly at the camera with a calm expression.

    Communications Officer

    Alana Horton (she/her) is the Communications Officer at Arts Midwest. She specializes in organizational storytelling, communications, and marketing, and has been working in the nonprofit arts field for 10 years.
  • Headshot of a smiling person of light skin tone, with salt and pepper hair, wearing a maroon button up shirt.

    Grants Officer

    Joshua Feist (he/him) is the Grants Officer at Arts Midwest. He specializes in grantmaking operations, federal compliance, and databases, and has been working in arts administration for over 15 years.

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