Alana Horton (she/her) has been working at Arts Midwest since 2020 and is the Communications Officer. Before that, she oversaw communications at The Cedar Cultural Center, a nonprofit all-ages world music venue, and the now-defunct Bedlam Theater, a hybrid event space focused on radical works of theater.
At Arts Midwest, Alana spends her days amplifying storytelling, communications, and marketing efforts across the organization. She collaborates across Arts Midwest teams on all public-facing messaging, including annual reports, program and grant announcements, podcasts, and more. She also works closely on Arts Midwest’s new storytelling initiative that celebrates Midwestern creativity, overseeing partnership development and commissioning efforts. She does this by using her skills in content creation, writing, website administration, graphic design, and press outreach gained through 10 years of working as an arts marketer.
Alana’s contributions to Arts Midwest include her implementation of the new Arts Midwest strategy frame, brand, and website in December 2022. She also led the strategic direction and launch of the Ideas Hub, pulling from her past experience as a participant in the 2019 Arts Midwest ArtsLab Cohort. Inspired by the ArtsLab curriculum for creative leaders, articles in the Ideas Hub make work easier by simplifying complex concepts, sharing real-life examples, and providing the framework for turning ideas into reality.
A couple of Arts Midwest resources Alana helped to create include:
- In Rushville, Indiana, Art is Welcoming New Futures
- Going Beyond Land Acknowledgments
- Creativity Amplified: Arts Midwest’s New Brand + Strategy
A little more about Alana:
Alana’s favorite thing Arts Midwest does is commissioning new stories from local writers and illustrators through our storytelling initiative. Get involved by joining our Midwest Creatives Pool!
When Alana isn’t working, she can be found drumming in several Twin Cities bands and creating solo ambient music under the name Alone-a.
You can connect with Alana on LinkedIn.