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This Arts Org is Connecting Creatives Across a River—and State Lines 

by Frankie (Amy) Felegy

Artists in a suburban skirt of the Twin Cities are finding place (and people!) in a river valley thanks to ArtReach St. Croix.


Search “St. Croix River Valley” online and you’ll find competition for your current desktop background.  

The waterway is a government-designated National Wild and Scenic River, with all its blues and picture-perfect hues. Scenic is an understatement. Living in the dual-state area, which is 30-some miles northeast of Minnesota’s Twin Cities, is an artist colony of sorts (how could you not be artistically inspired by the views?). 
 
Local arts organization ArtReach St. Croix is helping to connect them. 

A sunny day along a river with blue water, blue skies, and a green treeline.
Photo Credit: ArtReach St. Croix Facebook
The St. Croix River is a defining topographic feature of the valley—and all the art and creativity happening within it.

Art to Art 

“Artists often work in isolation, especially in the semi-rural and rural space,” says Heather Rutledge, ArtReach’s executive director. “In the St. Croix Valley, the artists are not parading down the street, but one of the ways that we [connect them] is network building among the artists.” 

Spanning the final 60 miles of the lower St. Croix River in Wisconsin and Minnesota, ArtReach has identified 168 local creatives on its directory. 

A small white trailer with art inside sits at a park.
Photo Credit: ArtReach St. Croix Facebook
ArtReach St. Croix’s Mobile Art Gallery travels parks and public areas across the region to bring art to passersby.

Beyond the interactive list, the Stillwater-based nonprofit heads a mobile art gallery (which often sets up in nearby state parks), an area arts event calendar, and shares artist resources for folks in the region. ArtReach also hosts art at its gallery and month-long NEA Big Read programs. The list truly goes on. 

“There’s a lot of esker and bluffs and hills, and there’s something special about the St. Croix and it’s also very much a lively art community.” 

HEATHER RUTLEDGE, ARTREACH ST. CROIX EXECUTIVE DIRECTOR

Distinct Community, Place 

ArtReach’s slogan is “art at every bend in the river”—and it means it. 

“The artists are building these bridges across the river, and see this geography as meaningful. And these programs that ArtReach does reinforce that,” Rutledge says. 

Harnessing multiple counties, small towns, villages—and two states—into a connected art community is special, she says, especially considering the area’s unique suburban-skirt flavor. 

“[We’re] in this liminal space between the metro and fully outstate rural spaces,” Rutledge says.  

“When I moved here, I thought how incredible it was to be in a space that’s very close to the metro and yet a world away,” she says. “The other day I moved an exhibition from the Somerset Library to the Osceola Library, and then I came back to Stillwater. And on that little loop, I saw three different bald eagles.” 

Tents and food trucks are set up along a river on a partly-cloudy day.
Photo Credit: ArtReach St. Croix Facebook
ArtReach St. Croix participates in Stillwater, Minnesota’s, annual Rivertown Fall Art Festival along the river in autumn.

She says the area sees a big economic impact from the arts, too—measuring nearly $170 million in historic total and employing over 2,000 people in the valley in one year, according to a 2022 Americans for the Arts report

Rutledge and the ArtReach team continue fostering what they love best (hint: it’s art!). They continually work with local tourism departments and the National Park Service to set up programming. And “Poets of Place,” the next mobile art gallery, is set for this summer.