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Root Beer Milk and the “Ruthie” Rose Spotted at the Wisconsin State Fair

by Leslie Damaso

A building with various large signs on the exterior. The signages have words written in bold red, black text. One of them reads, "Rollbraten roast pork loin sandwich with fried onions and pickles" and another sign reads "homemade potato pancakes"
Photo Credit: Leslie Damaso / Arts Midwest
People have been enjoying Cracovia’s rollbraten and potato pancakes for 35 years. It was definitely a hit!

From unofficial contests to eat the most cream puffs to pigs taking mid-race snack breaks, one of the region’s top state fairs is a show-stopping culinary and agricultural fest.


The Wisconsin State Fair is like New York Fashion Week for agriculture. Posed and poised for the top prize, everything is ready to be photographed and consumed; the animals have been groomed, the flowers and vegetables are vibrant and shiny, and the food stalls are competing for the crowd’s appetites. 

Since 1851, the Wisconsin State Fair has been the place to celebrate the immense contributions of those who work the land, who care for its animals and provide delectable bounty to the people of the state. Organizers of the 11-day event estimated a new record-breaking attendance with 1,136,805 people in 2024. 

An elderly man with a large, long white mustache laughs. He is wearing a cap that looks like a corn cob while holding cobs in his hands. There is a young adult standing by him wearing a yellow tshirt and an patterned apron with yellow corn kernels.
Photo Credit: Leslie Damaso / Arts Midwest
Salvador Sanchez, looking like the boss, at the El Jefe roasted corn stand. He started the business 30 years ago and it is now run by three generations of his family.

At the Grand Champion Hall, a judge seriously examined a dozen peppers. They had cakes, brews, quilts and floral arrangements. Dave at the Rose Society booth showed off a pink blossom called “Ruthie”, named after and registered by his nonagenarian grandmother, who proudly owns 200 roses in pots.

Two brown baked pastries, sliced in the middle. One has white colored filling, while the other has a pink filling with a dusting of brown.
Photo Credit: Leslie Damaso / Arts Midwest
The original cream puff next to a raspberry with graham cracker topping, a new flavor to celebrate 100 years.

Dairy products were everywhere, from the grilled cheese sandwiches, various deep fried hunks of cheese on a stick and innovative culinary concoctions. The Milk House offered a variety of milk flavors; there was a contest between salted caramel, strawberry cheesecake, root beer and cookies and cream. There was also an unofficial contest to consume the famous, gargantuan cream puffs without getting messy. 

The most boisterous crowd might have been at the pig races. It’s as you would imagine except the animals didn’t seem to care about speed. They moved languidly and one even stopped to eat a snack on the race track.