Resource Topic: Communications
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Competitive Advantage: Knowing Your Value & Setting Yourself Apart
The things that make your nonprofit special are assets you can leverage to build community and monetary support. This article helps you identify the qualities that make your organization different and make them work to your advantage.
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Storytelling as a Fundraising Tool
Using storytelling in your fundraising is the single most powerful way to connect people to your mission and raise more money. Follow this framework for finding, crafting, and sharing a story that will give supporters a feeling of empathy.