Resource Topic: Fundraising

Changing how you think about your organization will help you change how you talk about it. Focusing on why you do what you do is the key. This article will help you make sure that what you do and how you do it aligns with your overall why.

The most powerful place to invest your energy is your Hedgehog: the intersection of the work your organization does better than anyone, is most passionate about, and drives support through revenue. This article helps you find your hedgehog.

The things that make your nonprofit special are assets you can leverage to build community and monetary support. This article helps you identify the qualities that make your organization different and make them work to your advantage.

Using storytelling in your fundraising is the single most powerful way to connect people to your mission and raise more money. Follow this framework for finding, crafting, and sharing a story that will give supporters a feeling of empathy.

Assertiveness is important for fundraising, but it doesn't come naturally to many development and advancement professionals. This article outlines a way to create an effective ask that generates donations or support for your nonprofit.